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Trade · MadridMadrí Excepcional returns to TV screens and launches multi-million-pound summer campaign Madrí Excepcional, the Spanish-style lager created through a collaboration between Molson Coors and La Sagra brewery, is back on TV screens with a brand-new ad and a multi-million-pound marketing campaign, celebrating ‘El Alma de… This story continues at Madrí Excepcional ads returns to TV screens Or just read more coverage at Talking RetailSee the Story