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RAPP Flips Viral AI Portrait Trend to Spotlight Missing Kids

Summary by Roastbrief US
“The Trend We’re Missing.” Though the campaign was created in Argentina, RAPP and Missing Children are hoping to spark a broader conversation and raise awareness globally to bring attention to a universal issue. Inspired by the viral AI-generated “collectible action figure” portraits, the campaign flips the trend on its head—using the aesthetic to depict real missing children in Argentina. The result is a striking awareness effort that taps into…
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Roastbrief US broke the news in on Thursday, April 17, 2025.
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