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Ramiro Agulla Died: an Innovator of Political Marketing, From “Boring” De La Rúa to the Spots of Menem, De Narváez and Randazzo

Summary
The publicist became a key figure in electoral campaigns since the late 1990s, when he triumphed with the Alliance project

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Lean Right

He died on the morning of this Thursday, July 9th; the news was confirmed to THE NATION by his relatives

·Buenos Aires, Argentina
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In dupla with Carlos Bacetti they carried out some of the most iconic campaigns of Argentine advertising, such as "The Flame that Calles."He impulsed the "they say I'm boring" campaign with which the radical leader arrived at Casa Rosada in 1999.

·Buenos Aires, Argentina
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Publicist Ramiro Agulla, a referent of the Argentine advertising industry and creator of some of the most remembered commercial and political campaigns of the last decades, died on Wednesday at the age of 62 years and, as he passed away, occurred after his state of health worsened as a result of pneumonia. The publicist had been hospitalized and the evolution of the painting resulted in a septic shock, which ultimately caused his death. Agulla w…

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The Guts of Agulla

Ramiro Agulla, one of the most talented creative minds in Argentine advertising, passed away on July 9th. The son of a newspaper editor murdered during the dictatorship, he co-founded, with Carlos Baccetti, an agency considered among the best in the world, with hugely impactful ads in the 90s and early 2000s: "The Flame That Calls," to name one that remains relevant today. He also ventured into political communication, advising the government of…

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Ramiro Agulla, one of the most influential figures in contemporary Argentine advertising and the creative mind behind the most disruptive campaigns of the last three decades, passed away early this morning at the age of 62. The advertising executive had been hospitalized with pneumonia, which worsened in recent days and led to septic shock. Throughout more than 40 years of… Origin

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Don by Havas. Ramiro Agulla died at 62 years of age after complications resulting from pneumonia. He had a severe previous heart failure. The creative founded Agulla & Baccetti along with Carlos Baccetti and left remembered campaigns for Telecom, Quilmes, Renault, Oca, YPF and Hellmann’s. His work also marked Argentine political communication with Fernando de la Rúa’s presidential campaign in 1999. Ramiro Agulla died at 62. The Argentine publici…

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El Economista broke the news on Thursday, July 9, 2026.
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