Ralph Lauren tackles tariffs with agile supply chain

Ralph Lauren tackles tariffs with agile supply chain

The fashion brand can shuffle manufacturing across a network that spans five continents to mitigate the impact of tariffs on costs, said CFO Justin Picicci.

Price optimization in the fashion industry: challenges and solutions

Introduction In fashion, pricing is more than just a number – it’s a strategic lever that directly impacts sales, brand perception, and profitability. Unlike other industries, fashion pricing is uniquely complex due to constantly shifting trends, seasonal demand cycles, inventory turnover, and fierce competition across both physical and digital channels. Retailers must strike a delicate balance between staying competitive and preserving margins,…

5 lessons on brand elevation from Ralph Lauren

Elevation is hard to get right — and many have failed in their pursuits of pushing upmarket. Here’s what’s working about Ralph Lauren’s strategy.