US EditionRachel Scott Named Proenza Schouler’s Creative Director
Rachel Scott brings a fresh and female perspective to Proenza Schouler, aiming to continue the brand's recovery and growth after recent management changes.
- On September 2, Proenza Schouler announced Rachel Scott as incoming creative director, who officially began on August 15, succeeding co-founders Jack McCollough and Lazaro Hernandez.
- Over the past year, Proenza Schouler endured managerial misfires and a short-lived Paris expansion, prompting restructuring and stake recovery involving Castanea Partners and Andrew Rosen.
- Rachel Scott, founder of Diotima, brings a craft-led approach blending tailoring and crochet, winning CFDA awards in 2023 and 2024 and the Fashion Trust U.S. 2025 prize; she will oversee all Proenza Schouler categories while continuing Diotima.
- Her Proenza Schouler debut arrives in February 2026 as the brand’s fall 2026 show, following her Diotima presentation on 15 September and marking her as the first woman to lead the label.
- Her arrival positions Proenza Schouler as entering a new chapter, with industry previews at New York Fashion Week next week showcasing her Caribbean sensibility that could reshape American luxury in coming years.
29 Articles
29 Articles
The Jamaican based in New York, already head of Diotima, succeeds Jack McCollough and Lazaro Hernandez, the founders of the brand left at Loewe.
Diotima's Rachel Scott Is The New Creative Director Of Proenza Schouler
American Womenswear Designer of the Year Award winner Rachel Scott is the new creative director of Proenza Schouler. Pictured: Scott attending the 2024 CFDA Awards at the American Museum of Natural History on October 28, 2024, in New York City. (Photo by Dimitrios Kambouris/Getty Images) Diotima’s Rachel Scott has been named the new creative director of Proenza Schouler, a move that marks one of the most thrilling appointments in recent fashion …
Proenza Schouler Names Rachel Scott Of Diotima As New Creative Director
Getty Images By Skylar Mitchell ·Updated September 2, 2025 Getting your Trinity Audio player ready… It seems celebrations are in order after a week of speculation that Diotima founder Rachel Scott is headed to Proenza Schouler as new creative director. As Jack McCollough and Lazaro Hernandez head to the top post at Loewe, Scott, a CFDA two-time winner, will lead the 2002-founded womenswear and accessories label. Scott previously won the Empowere…
W Magazine
Rachel Scott Is the New Creative Director of Proenza Schouler
Photograph by Brianna Capozzi; Courtesy of Proenza SchoulerDiotima’s Rachel Scott is the new creative director of Proenza Schouler. The news was revealed on Tuesday, September 2, just about nine months after co-founders Jack McCollough and Lazaro Hernandez announced their departure from the brand and their move to succeed Jonathan Anderson at Loewe. “When we left Proenza Schouler last January, we knew the story would go on but not yet who would …
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