T-Boz + Gilead Launch "So We PrEP" to Champion HIV Prevention in Dallas' Black Communities

T-Boz + Gilead Launch "So We PrEP" to Champion HIV Prevention in Dallas' Black Communities

Tionne “T-Boz” Watkins partnered with Gilead to release “So We PrEP”—a reimagined version of an iconic 90’s track, transformed into an anthem for Black joy, sexual empowerment, and HIV prevention.  WATCH: https://youtu.be/tfzxkfmWgoE “So We PrEP” is the centerpiece of Gilead’s Care for the Culture campaign (https://www.carefortheculture.com/), a movement designed to spark honest, empowering conversations about sexual health in [CITY]’s Black com…

T-Boz says feeling alone in her sickle cell journey inspired her healthcare advocacy

Tionne “T-Boz” Watkins has always used music to move a conversation forward, so it makes sense that her latest collaboration brings that same energy. The TLC legend partnered with Gilead for “So We PrEP,” a reimagined version of the group’s ‘90s hit “Creep,” created to spark real conversations about sexual health and HIV prevention in Black communities. The numbers show why this work matters: According to data from 2022, Black people made up 42%…

R&B artist Tionne “T-Boz” Watkins partnered with Gilead Sciences to release “So We PrEP” – Marketing Communication News

R&B artist Tionne “T-Boz” Watkins partnered with Gilead Sciences to release “So We PrEP”, —a reimagined version of an iconic 90’s track, transformed into an anthem for Black joy, sexual empowerment, and HIV prevention. “So We PrEP” is the centerpiece of Gilead’s “Care for the Culture” a movement designed to spark honest, empowering conversations about sexual health in Black communities, where HIV’s impact remains disproportionately high. For more