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Quizzes Replace Traditional Ads in Disney’s Streaming ‘Toy Story’ Football Game

Summary by Ground News

Allstate is testing a sponsorship of a new kind of sporting event that will feature some of Pixar's best-known animated characters. Instead of commercials, fans will see football trivia questions from Allstate when the game goes to a break. Disney is using the international game in its quest to find ways to bring disparate audiences to a single piece of content.

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Quizzes Replace Traditional Ads in Disney’s Streaming ‘Toy Story’ Football Game

Quizzes from Allstate will replace traditional video commercials when Disney streams a 'Toy Story' football game

2 years ago·Los Angeles, United States

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Variety broke the news in Los Angeles, United States 2 years ago on Saturday, September 30, 2023.

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