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'Quite expensive' supermarket crowned nation's favourite for fifth time
Marks & Spencer leads UK supermarket satisfaction with 78% customer score and five-star ratings, despite receiving only two stars for value for money.
- Last year, Which? named Marks & Spencer the UK's favourite supermarket for the fifth year running after canvassing more than 3,500 people and awarding it a 78% customer score.
- Survey responses highlighted top marks for Marks & Spencer, a supermarket chain, with shoppers calling it 'quite expensive' and giving it only two stars for value for money.
- Data show Tesco and Aldi both scored 76% in-store, with Aldi the only supermarket awarded the in-store WRP badge, while Ocado and Sainsbury's secured online recognition with 80% and 79%.
- This outcome underlines how shoppers weigh quality against price as M&S's weaker value rating prevented it from achieving Which? WRP recognition, shaping retailer reputations.
- Price-Conscious trends and loyalty offers will shape retailer strategies going forward as Aldi leads on affordability amid cost-of-living pressure and shoppers cite Clubcard discounts as decisive.
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11 Articles
11 Articles
Coverage Details
Total News Sources11
Leaning Left5Leaning Right1Center2Last UpdatedBias Distribution63% Left
Bias Distribution
- 63% of the sources lean Left
63% Left
L 63%
C 25%
12%
Factuality
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