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‘Quiet relationships,’ ‘soft launches’ and the rest of Gen Z’s new love language

UNITED STATES, JUL 23 – Gen Z shows rising preference for quiet relationships and in-person dating as 61% pause online dating due to mental health concerns, signaling app fatigue and social anxiety.

  • A 2024 survey in Spain found that 20% of over 600 participants had experienced or initiated ghosting, while about one-third reported breadcrumbing.
  • The prevalence of ghosting and breadcrumbing results from a decade of dating app growth, which some experts link to superficial and rapid interactions online.
  • Dating apps use gamified features that trigger dopamine rushes and encourage habitual swiping, often promoting short-term validation over deeper connections.
  • Survey data shows 61.4% of respondents took mental health breaks from online dating in 2024, with adverse effects strongest among the youngest users aged 18-24.
  • These trends coincide with layoffs at major dating companies and a growing interest in in-person dating alternatives, signaling challenges for the app-driven romance industry.
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Financial Times broke the news in London, United Kingdom on Sunday, July 20, 2025.
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