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Quebec language office pressed transit agency for months before Habs playoff run

  • Quebec's Office québécois de la langue française pressed Montreal's transit agency for nine months to remove the word "go" from over 1,000 city buses after a complaint received on April 29, 2024.
  • The complaint targeted the word "go" used to cheer a local soccer team, prompting multiple contacts and updates from the language watchdog as part of standard complaint handling.
  • By January 2025, the transit agency had updated 1,002 of its 1,104 buses, with 102 out of service, while continuing discussions to confirm use of "go" in sporting contexts without penalties.
  • French-Language Minister Jean-François Roberge, initially unaware until April 2024, defended the trademarked expression "Go Habs Go!" calling it a decades-old cultural slogan and ruled future complaints about it inadmissible.
  • The events coincided with the Montreal Canadiens' first 2025 Stanley Cup home game, sparking public outcry and emphasizing a distinction between the word's use for the Canadiens versus other teams like CF Montréal.
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The Hamilton Spectator broke the news in Hamilton, Canada on Friday, May 30, 2025.
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