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Qualtrics to Invest $6.75 Billion in Press Ganey Forsta Acquisition to Advance AI-Powered Experience Management

The $6.75 billion deal combines Qualtrics’ AI technology with Press Ganey Forsta’s healthcare data to improve patient satisfaction tracking and care quality.

  • On Oct. 6, Qualtrics announced it will acquire Press Ganey Forsta for $6.75 billion, a deal first reported by the Financial Times and confirmed the same day.
  • Qualtrics is pursuing the deal to combine AI with deep healthcare data, aiming to build new AI tools for hospitals and health systems amid competition from Palantir and Oracle.
  • Under the agreement, Press Ganey Forsta will receive cash plus privately held Qualtrics stock, with financing from a consortium of 11 banks and private capital firms and closing expected in the coming months.
  • The deal would be Qualtrics' largest acquisition to date, valuing Press Ganey Forsta at $6.75 billion and expanding AI capabilities across experience management, company leaders say.
  • This deal ranks among the biggest in healthcare data and research in recent years and could reshape how hospitals and health systems collect patient feedback at scale.
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Qualtrics to Invest $6.75 Billion in Press Ganey Forsta Acquisition to Advance AI-Powered Experience Management

Accelerating adoption of AI capabilities, with deep healthcare expertise as the leading edge, advances Qualtrics' ability to help companies create value and deliver better outcomes across all industries

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BizToc broke the news in on Monday, October 6, 2025.
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