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Quality, Price, and E-WOM Drive Coffee Chain Purchases in Indonesia
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Quality, Price, and E-WOM Drive Coffee Chain Purchases in Indonesia
In a recent study published in the Indonesian Interdisciplinary Journal of Sharia Economics, researchers have shed light on the key factors influencing purchasing decisions among consumers of Kopi Susu Tetangga, a popular coffee chain in Surabaya, Indonesia. The study, led by Sukaina Abir Silvia from Universitas Pembangunan Nasional “Veteran” Jawa Timur, focused on the impact of product quality… Source
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