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New No-Nonsense Qantas Safety Video Ditches Destinations, Diversity
Qantas introduced a shorter safety video focusing on key procedures and banning power banks to improve passenger attention, following criticism of the 2024 edition.
- Late last week, Qantas quietly rolled out a new in‑flight safety video that replaces its destination-focused 2024 film and premiered on 737 flights, opening with Western Sydney International Airport on Dharug land.
- Critics and unions had criticized the 2024 film for mixing destination footage with safety material, and critics say airlines turn safety videos into marketing tools competing for the flying public's attention.
- Featuring crew demonstrations, the video is a roughly four‑minute film set mainly onboard aircraft, with Qantas group safety chief Mark Cameron saying it complements cabin crew safety messages.
- Initial reception appears positive, with one comment on the Australian Frequent Flyer Forum praising the no-nonsense safety procedures focus, and Qantas said this week the primary objective was ensuring customers understood safety procedures while capturing attention.
- The move may recalibrate how carriers balance marketing and safety amid an industry 'arms race', better reaching regular flyers as part of the Qantas video refresh cycle every couple of years.
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Sydney Morning HeraldReposted by 
The Age
The AgeNew no-nonsense Qantas safety video ditches destinations, diversity
The roughly four-minute-long video pivots away from global locations and “magic places” seen in the 2024 version. It’s primarily set aboard planes, with only a passing glimpses of Australian airports.
·Sydney, Australia
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Coverage Details
Total News Sources5
Leaning Left2Leaning Right0Center1Last UpdatedBias Distribution67% Left
Bias Distribution
- 67% of the sources lean Left
67% Left
L 67%
C 33%
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