PVH Teams With OpenAI

PVH Teams With OpenAI

PVH teams up with OpenAI to integrate AI into operations, enhancing design, inventory, and personalized consumer engagement for its brands.

Calvin Klein and Tommy Hilfiger owner PVH Corp. opts to integrate OpenAI across its business

PVH Corp., an apparel group behind brands like Calvin Klein and Tommy Hilfiger, has announced a collaboration with OpenAI. This will see it co-create custom AI capabilities that support areas such as product and design, demand planning, inventory optimisation and consumer engagement. “As we build Calvin Klein and Tommy Hilfiger into the most desirable lifestyle brands in the world, our collaboration with OpenAI will help us supercharge our brand…