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Putting VDP to Work

Summary by Industry Analysts, Inc.
By Howie Fenton, Rochester Software Associates: VDP solutions such as RSA’s ImpactVDP empower printers to offer personalization capabilities efficiently, enabling businesses to meet growing customer demands for more meaningful and individualized experiences. For instance, printers can produce customized direct mail, product labels, or packaging, each tailored to reflect the recipient’s unique preferences, creating a lasting impression. VDP also …
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Industry Analysts, Inc.Industry Analysts, Inc.

Putting VDP to Work

By Howie Fenton, Rochester Software Associates: VDP solutions such as RSA’s ImpactVDP empower printers to offer personalization capabilities efficiently, enabling businesses to meet growing customer demands for more meaningful and individualized experiences. For instance, printers can produce customized direct mail, product labels, or packaging, each tailored to reflect the recipient’s unique preferences, creating a lasting impression. VDP also …

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Industry Analysts, Inc. broke the news in on Thursday, March 13, 2025.
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