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Puma brings popular shoes to Fortnite as sportswear marketing evolves

Summary by marketingdive.com
The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new releases on an ongoing basis.

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Puma brings popular shoes to Fortnite as sportswear marketing evolves

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new releases on an ongoing basis.

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marketingdive.com broke the news in on Wednesday, July 2, 2025.
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