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Puma Appoints Nadia Kokni as Vice President Global Brand Marketing

Nadia Kokni joins Puma to lead global brand marketing after a strategic reset addressing brand momentum and inventory challenges, following a 10.4% sales drop in Q3.

Summary by Rutland Herald
HERZOGENAURACH, Germany--(BUSINESS WIRE)--Jan 8, 2026-

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HERZOGENAURACH, Germany--(BUSINESS WIRE)--Jan 8, 2026-

From boss to cat: sports artist Puma appoints Nadia Kokni as the global marketing boss. As Vice President Global Brand Marketing, the global brand strategy is to guide and report directly to Chief Brand Officer Maria Valdes. Kokni comes from Hugo Boss, where she was last Senior Vice President of Global Marketing & Communications, and follows Richard Teyssier, who leaves Puma for a "new challenge outside the company". horizon.net (€), puma.com (P…

Personnel change in Herzogenaurach: Puma takes over the global marketing top. The successor of Richard Teyssier brings experience from fashion and sport. The post Puma brings marketing expert from Hugo Boss: Nadia Kokni takes over global brand marketing first appeared on sales.

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Puma has appointed a new Vice President Global Brand Marketing on January 1st. It comes from Hugo Boss and replaces Richard Teyssier, who has decided to leave Puma to face new challenges outside the company.

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Financial Post broke the news in Canada on Thursday, January 8, 2026.
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