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Puma to partner with Re&Up to scale a fully circular textile solution

Summary by Apparel Resources

In order to create a fully circular textile solution, sportswear brand Puma has established a multi-year agreement with circulartech startup Re&Up Recycling Technologies. Under this partnership, textile waste will be converted into RE&UP’s next-generation recycled cotton fibres and recycled polyester chips. Puma said in a statement that the action was in line with its Vision […] The post Puma to partner with Re&Up to scale a fully circular texti…

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Sourcing Journal

Meet Puma’s Latest Recycled Polyester Partner

Re&Up and Puma will scale a circular solution converting textile waste into recycled polyester chips and cotton fibers, per the agreement.

7 days ago

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Apparel Resources

Puma to partner with Re&Up to scale a fully circular textile solution

8 days ago

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yankodesign.com

PUMA brings House Gryffindor and Slytherin into their stylish world - Yanko Design

If you’re a true blue or even a casual Potterhead, any announcement of new merch drops or collaboration with other bigger brands will surely catch your attention. And if you’re also a fan of the Puma brand, then this latest partnership between the two brands will be your next wishlist. The worlds of sportswear and wizardry are colliding in a spectacular new collection from Puma and Warner Bros. Discovery Global Consumer Products. Just in time fo…

8 days ago

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Drapers

Puma to scale textile recycling initiative with Re&Up

Drapers Puma to scale textile recycling initiative with Re&Up Puma has signed a multi-year partnership with textile circularity company Re&Up to scale a recycling initiative, turning textile waste into next-gen recycled cotton fibres and recycled polyester chips.The post Puma to scale textile recycling initiative with Re&Up appeared first on Drapers.

8 days ago

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greenretail.world

'Revolutionary recycling': Puma and Re&Up extend circular textiles partnership

Puma and Re&Up announce extension to circular textiles partnership that will help the sports brand recycle hard-to-recycle materials. The post ‘Revolutionary recycling’: Puma and Re&Up extend circular textiles partnership appeared first on Green Retail World.

9 days ago

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textileworld.com

PUMA And RE&UP Announce A Multi-Year Collaboration To Scale Circular Textile Solution

EINDHOVEN, The Netherlands — March 25, 2025 — Sports company PUMA and RE&UP Recycling Technologies have signed a Letter of Intent (LoI) to scale a fully circular textile solution, transforming textile waste into RE&UP’s Next-Gen Recycled Cotton Fibers and Recycled Polyester Chips. Circularity is one of the focus areas of PUMA’s Vision 2030 sustainability goals and the company has already scaled up its RE:FIBRE textile-to-textile recycling progra…

9 days ago

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