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Pull up to the Window, Please, for a Glimpse of an American Icon: The Drive-Thru
The format reshaped menus, car design and ordering systems as drive-thrus became a lasting part of American consumer culture.
Marking the United States' 250th anniversary, the "American Objects" series explores how early 20th-century drive-ins combined fast food and cars, creating the classic "Happy Days" scene.
The real innovation dates to the late 1940s, though sources debate whether an In-N-Out Burger in California in 1948 or Red's Giant Hamburg in Springfield, Missouri in 1947 pioneered the concept.
Restaurants adapted menus to portable items like sandwiches and chicken strips, while Wienershnitzel built distinctive A-frame structures and Jack in the Box pioneered drive-thru-exclusive restaurants with no indoor seating.
Modern drive-thrus evolved into coordinated multi-lane operations; at Chick-fil-As, employees use electronic tablets to streamline ordering, a practice that arrived decades after Europe's first drive-thru opened in 1985 in Dublin.
Historians view the drive-in as expressing deep American passions: "speed, efficiency and, sometimes, laziness." The drive-thru remains woven into the cultural fabric of the United States.