PubMatic debuts agentic platform to address programmatic’s AI headaches

PubMatic debuts agentic platform to address programmatic’s AI headaches

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level strategy.

PubMatic unveils AgenticOS for autonomous programmatic advertising

New Delhi: PubMatic has introduced AgenticOS, an operating system designed to manage autonomous, agent-to-agent programmatic advertising across digital platforms. The system provides a coordinated environment where intelligent agents can plan, transact, and optimise campaigns while maintaining brand safety and other operational guardrails. “WPP and Choreograph are using agentic AI to strengthen WPP Open and Open Intelligence. Partnering with Pub…

AgenticOS: PubMatic’s new AI system for advertisers

Advertisers chasing the promise of autonomous campaigns now have a new tool to test: AgenticOS, a full-stack operating system from PubMatic designed to execute ad campaigns using intelligent agents instead of manual workflows.This article explores what AgenticOS brings to the table, how it fits into the current AI-advertising landscape, and what marketers should watch as generative AI continues to seep deeper into the programmatic stack.While th…

PubMatic launches agentic advertising OS with live campaigns running

PubMatic introduced AgenticOS on January 5, positioning the infrastructure as the first operating system built specifically for autonomous advertising execution across premium digital environments. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising