Publicis Pulls Out of Coca-Cola Global Media Pitch After PepsiCo Win
13 Articles
13 Articles
Publicis wins global PepsiCo media, pulls out of Coca Cola pitch
PepsiCo has appointed Publicis Groupe to its consolidated global media account, without a formal pitch process. Omnicom was the incumbent on the account in most markets, having worked with PepsiCo for more than 25 years. It will remain a “critical strategic partner” working across creative, sports and PR. As a result of its win, the French […]
PepsiCo announced the transfer of its global media budget, estimated at $1.7 billion according to COMvergence, to Publicis Group, ending more than two decades of collaboration with Omnicom. The post PepsiCo entrusts its global media budget to Publicis first appeared on The Media Leader FR.
This commercial success is applauded on the Stock Exchange. Pepsico spent more than $3 billion on advertising last year.
Publicis Groupe has won PepsiCo's global media assignment and is pulling out of Coca-Cola's ongoing pitch, according to data from Adweek.
Coverage Details
Bias Distribution
- 100% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
