US EditionPublicis Groupe Banks PayPal’s Global Media Account
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8 Articles
PayPal consolidates global media and creative accounts with one network
Global payments platform PayPal has appointed Publicis to lead its worldwide media output. Campaign reports that the move was kickstarted when WPP resigned the account in April. The French firm’s win follows a competitive pitch process run by Consello, and will see PayPal’s media and creative accounts consolidated under one network. According to Campaign, WPP’s Group M had held the US fintech firm’s media account since late 2023, but had resigne…
Publicis Groupe wins global media mandate for PayPal
Publicis Groupe has secured PayPal's mandate for its global media business, reportedly marking a significant addition to the French holding company's recent streak of new business wins. The mandate reportedly follows a competitive review. WPP’s GroupM had held the media budget for PayPal since late 2023. Reports indicate that WPP eventually resigned the account in April 2025, stating it chose to 'pursue other opportunities.' With this mandate wi…
PayPal spent $574 million on advertising during 2024, including means for PayPal and Venmo. Venmo increased its annual revenue by 20% in the first quarter of 2025, driven by a 50% growth in “Pay with Venmo” transactions. Publicis Groupe also won Coca-Cola accounts in North America, Mars and Paramount this year, consolidating its global media leadership. Publicis took the lead in the competition for PayPal announced the designation of Publicis Gr…
Publicis Groupe wins Global Media Mandate for PayPal
New Delhi: Publicis Groupe has secured the global media account for PayPal, marking another major addition to its string of high-profile wins this year. The development follows a multi-agency pitch process, as reported by Ad Age. The mandate was previously handled by WPP’s GroupM, which stepped away from the business in April 2025 after managing it since late 2023. The exit was part of GroupM’s internal strategic shift to prioritize other global…
In spring, after a relatively short time, the collaboration between Paypal and Mindshare came to an end. Now the payment service provider has found a new media agency partner.
Publicis Groupe nabs PayPal’s media account from WPP Media
Publicis Groupe has nabbed PayPal’s global media account from WPP Media, which was appointed to the account in 2023. In April, WPP Media said it made the decision to part ways with PayPal to “pursue other opportunities” after 18 months, Ad Age reported at the time. The fin tech company also told the publication at the time that it was “exploring what media agency support will best fuel our brand and drive the greatest impact.” Geoff Seeley, PayP…
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