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Protecting K-Pop Brand Value: The Crackdown on Illegal Merchandise and Artists’ Publicity Rights

The rising popularity of K-pop has created a thriving market for service merchandise. As fandom culture grows worldwide, these products have become a vital part of how fans express their support for their favorite idols. Unfortunately, this growing market has also opened the door to illegal acts, particularly the production and sale of unauthorized merchandise. Many of these products exploit idols’ publicity without their consent or that of thei…
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K-POP Post - South Korea's Leading K-pop Media Publication broke the news in on Tuesday, March 10, 2026.
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