Lufthansa to Redesign Long-Haul Passenger Experience for 100th Anniversary

Lufthansa vows to ‘fundamentally redesign’ guest experience

As Lufthansa Airlines approaches its centenary year celebrations in 2026, the German flag-carrier has set out plans to “fundamentally redesign” the onboard experience for guests when flying long-haul.   On September 24, 2025, Lufthansa introduced ‘FOX’, or alternatively Future Onboard Experience, a new multi-million-dollar investment in its aircraft to underline its premium status.  “We are investing over 70 million euros in our new Future Onboa…

Lufthansa Unveils FOX: A Future Onboard Experience Ahead of Its 100th Anniversary - The Bulkhead Seat

As Lufthansa approaches its 100th anniversary in 2026 (American is also hitting 100 then), the airline is preparing to celebrate this milestone by completely redefining the onboard experience for long-haul travelers. The ambitious initiative, called FOX (Future Onboard Experience), will launch in spring 2026 and represents a big step forward in Lufthansa’s mission to set new standards for premium air travel. FOX is designed to transform every as…

Lufthansa Project FOX: What It Will Take To Be A Premium Airline Again - Live and Let's Fly

Lufthansa has unveiled Project FOX, a €70 million investment in service upgrades. What it will take for LH to become a premium airline again.

Project FOX: New Lufthansa Passenger Experience Debuts Spring 2026

We know that Lufthansa is currently trying to work on its passenger experience, particularly on long haul flights. We’re seeing the airline progressively roll out its new long haul Allegris cabin concept, which includes a new first class and new business class, among other things. However, that’s only part of what Lufthansa is changing, as the airline is also working on completely overhauling its soft product on long haul flights, which is long …

Lufthansa to Redesign Long-Haul Passenger Experience for 100th Anniversary

Lufthansa is set to mark its 100th anniversary, next year, with a “fundamental” redesign of its onboard experience for long-haul passengers. FOX – short for Future Onboard Experience – is set to redefine flying on long-haul routes and underline Lufthansa’s premium claim. Jens Ritter, CEO of Lufthansa Airlines, said: “We are investing over 70 million euros in our new Future Onboard Experience in the next twelve months alone. We are thus investing…