Private Equity: When Wall Street Meets College Athletics

Private Equity: When Wall Street Meets College Athletics

Imagine sitting in a boardroom where a private equity firm is evaluating your athletics department like a middle-market manufacturing company. They’re confident. They’ve done this hundreds of times. They’re asking questions about earnings, EBITDA and normalized cash flow. And none of these concepts exist cleanly in your world. Before a private equity firm writes a check, it needs to know how real an athletics department’s earnings are. To answer…