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Privacy and Proximity: How Local Advertising Survived the End of Cookies
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The definitive extinction of third-party cookies did not kill digital advertising. For local businesses, it opened the marketing era of the moment: an ethical, local and trust-based communication. For almost a quarter of a century, digital marketing behaved like a private detective a little too zealous. An Internet user clicked on an article, and now an advertisement for the same product followed him from site to site, from social network to wea…
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