Princeton seminary students were sent one at a time to another building to record a talk, some of them on the parable of the Good Samaritan, and of the five factors the experimenters tested together, the only one that predicted whether a student helped the man slumped and coughing in the alley was how much of a hurry that student had just been put in

Princeton seminary students were sent one at a time to another building to record a talk, some of them on the parable of the Good Samaritan, and of the five factors the experimenters tested together, the only one that predicted whether a student helped the man slumped and coughing in the alley was how much of a hurry that student had just been put in

A 1970 experiment, published in 1973, staged the Good Samaritan parable in a Princeton alley and analysed what forty seminarians did. Hurry predicted helping. The sermon topic did not reach significance, which was the authors' own prediction and is still not the same as no effect.