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Prince Edward Island signs exclusive tourism marketing deal with NHL

Summary by Ground News
Canada's smallest province is looking to boost its tourism profile through a deal with the National Hockey League. Under a marketing agreement announced earlier this week, Tourism P.E.I. has been designated as the official travel destination partner of the NHL. The provincial government is paying the league $2.5 million in the first year of a three-year deal.

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Sportsnet broke the news in Canada on Thursday, February 15, 2024.
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