Prince Edward Island signs exclusive tourism marketing deal with NHL

Prince Edward Island signs exclusive tourism marketing deal with NHL

Canada’s smallest province is looking to boost its tourism profile by capitalizing on the popularity of the National Hockey League. Under a marketing agreement announced earlier this week, Prince Edward Island’s tourism agency, Tourism P.E.I., has been designated as the “official t...

Prince Edward Island signs exclusive tourism marketing deal with NHL

CHARLOTTETOWN — Canada’s smallest province is looking to boost its tourism profile by capitalizing on the popularity of the National Hockey League.

Prince Edward Island signs exclusive tourism marketing deal with NHL

CHARLOTTETOWN — Canada’s smallest province is looking to boost its tourism profile through a deal with the National Hockey League.

Prince Edward Island signs exclusive tourism marketing deal with NHL

CHARLOTTETOWN — Canada’s smallest province is looking to boost its tourism profile through a deal with the National Hockey League.

Prince Edward Island signs exclusive tourism marketing deal with NHL

CHARLOTTETOWN — Canada’s smallest province is looking to boost its tourism profile through a deal with the National Hockey League.

Prince Edward Island signs exclusive tourism marketing deal with NHL

CHARLOTTETOWN — Canada’s smallest province is looking to boost its tourism profile through a deal with the National Hockey League. The agreement announced Tuesday designates Tourism Prince Edward Island as the “official travel destination partner of the NHL.” The provincial government is paying the league $2.5 million in the first year of a three-year deal but can opt out after Year 1 or negotiate a new deal for Year 2. Corryn Clemence, CEO of t…