Amazon Prime Video to Invest $2 Bn in Latin America Productions
Prime Video said the plan includes doubling local originals by 2030 and expanding live sports, digital stores and training across the region.
- Prime Video announced a landmark investment of more than $2 billion in Latin America during a Mexico City showcase, targeting growth in original programming and sports content between 2027 and 2030.
- Targeting the world's second fastest-growing streaming region, the company seeks to double original local programming and expand digital stores across Brazil, Argentina, Colombia, and Chile to compete with Netflix.
- The company plans more than 25 new titles in 2027 alongside expanded NBA and Brazilian football coverage, plus a flagship four-year deal for 38 Mexico National Team home matches starting in Sept.
- Beyond screen content, the streamer is investing in creative infrastructure through initiatives at the SAE Institute while adding six new territories to its service footprint.
- Executives Javiera Balmaceda, head of international originals, Kelly Day, VP of International, and Tomás Tejero, regional lead, emphasized that this strategy focuses on diverse storytelling to make local content universally appealing.
46 Articles
46 Articles
MEXICO CITY (AP) — Prime Video plans to invest more than $2 billion in Latin America, including sports productions and rights.
The platform will launch more than 25 original titles from the region. Javiera Balmaceda explained to La Opinión how she chooses her stories for each market
During the Prime Video Presents, Amazon announced its plans to develop content in Latin America, with an investment of more than $2 billion between 2027 and 2030.With this, Amazon will significantly promote the creation of original productions, acquisition of content and sports rights in Mexico, Brazil, Argentina, Colombia and Chile.Next, we present everything that was announced in the Prime Video Presents for the Latin American region.Prime Vid…
Amazon announced Thursday that it will invest $2 billion between 2026 and 2030 in Latin American productions for its Prime Video streaming service.
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