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HBO Max Consolidates Strong Australian Debut With Prime Video Add-On Launch

Summary by Deadline
HBO Max has had a strong start in Australia, and now it’s got another route into the local market. The Warner Bros. Discovery streamer has launched on Prime Video as an add-on subscription, a move that follows its debut in the country back in March. Though many considered the roll-out late in a market that already has heavy SVOD penetration, estimates are that it has secured upwards of 5% of the total market already. On Prime Video, it will …

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Mediaweek broke the news on Wednesday, September 3, 2025.
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