US EditionPride Toronto must return to its political roots, advocates say as sponsors leave
TORONTO, CANADA, JUL 11 – Pride Toronto faces a $900,000 funding gap after major sponsors pulled out amid criticism over corporate ties and calls to refocus on LGBTQ+ political advocacy.
- Pride Toronto faced a $900,000 funding shortfall last month after major sponsors like Google and Nissan withdrew support ahead of the Pride parade.
- These withdrawals followed growing criticism of Pride's shift from its political roots to a corporate-aligned organization, with some sponsors citing budget concerns and others linking it to backlash against diversity and inclusion efforts.
- Founders and advocates like Gary Kinsman and Monica Forrester emphasized Pride's original protest nature and warned that its increasing commercialization dilutes its message and alienates the community.
- Fatima Amarshi, former Pride Toronto executive director, and Faisal Ibrahim of the Coalition Against Pinkwashing called for cutting ties with corporations profiting from controversial conflicts, calling the corporate presence "incredibly short-sighted" and a "bare minimum" change.
- Amid ongoing protests and reflection, organizers warned that future Pride events may be scaled back unless Pride Toronto re-centers accountability to its community and political advocacy for marginalized groups.
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Pride Toronto must return to its political roots, advocates say as sponsors leave
As a major funding shortfall looms over Pride Toronto, some prominent LGBTQ+ advocates say it's high time to rethink the organization's corporate partnerships and return to its political grassroots. Ahead of last month's Pride parade, organizers sounded the alarm over Pride Toronto's $900,000 shortf...
Pride Toronto must return to its political roots, advocates say as sponsors leave - Toronto
Ahead of last month's Pride parade, organizers sounded the alarm over Pride Toronto's $900,000 shortfall after sponsors such as Google, Nissan and Home Depot pulled their support.
Pride Toronto must return to political grassroots, advocates say after corporate sponsors pull out
As a major funding shortfall looms over Pride Toronto, some prominent LGBTQ+ advocates say it's high time to rethink the organization's corporate partnerships and return to its political grassroots.
LGBTQ+ community signals economic consequences for brands abandoning Pride
A new study conducted by the National LGBT Media Association, or NGMA, announced this month that LGBTQ+ consumers are highly aware of the recent corporate shifts away from diversity and inclusion initiatives. Consumers are also prepared to make decisive economic actions in response. The survey was pulled from over 400
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