Pride of Cows launches a new campaign, “What’s the Source of Your Milk?” to spark dairy transparency conversation

Pride of Cows launches a new campaign, “What’s the Source of Your Milk?” to spark dairy transparency conversation

Mumbai: Pride of Cows, the single-origin, farm-owned milk brand, has launched a provocative new campaign that cuts through traditional dairy narratives by asking a powerful question: “What’s the source of your milk?” With this bold initiative, the brand seeks to bring greater transparency into the dairy industry and inspire consumers to demand clarity about what they’re consuming. In a world where consumers are becoming increasingly conscious ab…