SheaMoisture Enrolls IT-Girls Into Sheaversity At Essence Fest

Pretty Girls Go To Shea U: SheaMoisture Welcomes The Best & Baddest IT-Girlies To Sheaversity At Essence Fest 2025, Brings Out Juvenile For The ’99 & 2000

Shea Phi Shea. Source: Denise Hewitt/@thedenisestephanie No brand is doing it like SheaMoisture which welcomed over 100 influencers, media mavens, and other special guests to the Sheaversity campus–a bold space where self-expression, confidence, and Black beauty take center stage–at its annual Essence Fest Welcome Party in the heart of New Orleans. Hosted at the swanky Jolie, the evening celebrated the industry’s flyest IT-girls who partied the …

Essence Festival an experience of Black excellence and Black joy

Editor’s note: Florida Courier contributor Lisa Rogers Cherry and her daughter, Chayla, attended part of last week’s Essence Festival in New Orleans. Here is Lisa’s abbreviated account.

SheaMoisture Enrolls IT-Girls Into Sheaversity At Essence Fest

Shea Phi Shea. Source: Denise Hewitt/@thedenisestephanie No brand is doing it like SheaMoisture which welcomed over 100 influencers, media mavens, and other special guests to the Sheaversity campus–a bold space where self-expression, confidence, and Black beauty take center stage–at its annual Essence Fest Welcome Party in the heart of New Orleans. Hosted at the swanky Jolie, the evening celebrated the industry’s flyest IT-girls who partied the …