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Prenetics stops buying bitcoin as crypto treasury trade loses steam

Prenetics will keep its 510 BTC reserve worth nearly $45 million and focus on scaling IM8, which has generated over $100 million in annual recurring revenue, the company said.

  • On Dec. 4, Prenetics announced it stopped buying Bitcoin and will not allocate any existing or new capital to further BTC purchases.
  • Amid prolonged weakness in the cryptocurrency market, the firm launched a Bitcoin accumulation strategy in June following Michael Saylor's Strategy Inc model, but enthusiasm faded after a sharp October downturn.
  • Earlier this year, Prenetics raised $48 million partly to build a Bitcoin vault and announced Oct. 27 financing with Kraken, Exodus , GPTX and American Ventures as IM8 surpassed $100 million in ARR.
  • It plans to hold its existing 510 bitcoin as a reserve asset worth nearly $45 million, while Michael Saylor's MSTR fell nearly 48% and bitcoin dipped about 5.6%.
  • Board and management decided to focus fully on IM8, deeming it the best path to sustainable value while redirecting funds from the one BTC daily accumulation plan toward scaling IM8 globally.
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The crypto market has one less bitcoin treasury company. The health science firm Prenetics, co-founded by former English footballer David Beckham, announced this Tuesday that it will stop buying bitcoin, a strategy it had started earlier this year, in response to the weakness of the cryptocurrency market.

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Bloomberg broke the news in United States on Tuesday, December 30, 2025.
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