US EditionPremium SVOD churn finally drops, but it’s still sky-high
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Premium SVOD churn finally drops, but it’s still sky-high
Operators of U.S. premium SVOD services received some welcome news from the latest report from Antenna: After increasing in 19 of the previous 21 months, churn declined in each of the final three months of 2024, according to the research company’s State of Subscriptions: Premium SVOD – 2024 Year in Review study. Source: Premium SVOD churn finally drops, but it’s still sky-high
Premium SVOD Growth Stabilizes as Churn Declines and Bundles Gain Traction
Antenna’s latest State of Subscriptions Report: Premium SVOD 2024 Year in Review reveals a shifting streaming landscape. While the Premium SVOD category grew 10.4% year-over-year, the industry is moving beyond its rapid expansion phase and settling into a more stable and sustainable growth model. One of the most notable shifts is the decline in churn, which dropped year-over-year in the… Source
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