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Premium Premixed Margaritas: the Bet of Casamigos and George Clooney for the World Cup 2026
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Casamigos. Casamigos launches margaritas ready to serve in premium format. Diageo is committed to the 2026 World Cup in Mexico, the United States and Canada as a consumer platform. The ready-to-serve category redefines how cocktails are consumed. The alcoholic beverage market is undergoing a transformation where convenience begins to weigh as much as quality. In this context, Casamigos, the brand of tequila co-founded by George Clooney and owned…
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