US EditionPR vs. performance marketing: Why modern brands need both for long-term growth
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PR vs. performance marketing: Why modern brands need both for long-term growth
Brand growth isn’t a simple formula. You must generate buzz and get people talking. To stay competitive, you need conversions and results. Building a strong brand reputation and receiving good press is where public relations shines. The positive halo effect PR brings creates a receptive audience for your other marketing efforts. Then comes the important The positive halo effect PR brings creates a receptive audience for your other marketing effor
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