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Powerade Wants to Fuel All Athletes Ahead of the World Cup

The social-first effort spans 50 markets and includes stadium branding, creator content and fan activations as Powerade targets younger soccer audiences.

Summary by Adweek
Lamine Yamal and Rodrygo Goes star in Powerade's World Cup rallying cry.

4 Articles

Gatorade Strategy Is it in you? Compete against Powerade. Image generated with AI ChatGPT Gatorade launched a new global campaign focused on football with the aim of staying in the conversation heading to the 2026 World Cup, although Powerade will be one of the official sponsors of the tournament and other relevant events in the coming years. The brand’s strategy does not focus on sponsorship rights, but on content, athletes and science. Under t…

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Adweek broke the news on Thursday, April 23, 2026.
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