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Post Malone Thanksgiving Halftime Show To Kick Off The Salvation Army's Annual Red Kettle Campaign

Post Malone, a longtime Cowboys fan with family ties to the team, performed the Thanksgiving halftime show and launched The Salvation Army campaign during the Cowboys vs. Chiefs game.

  • Thursday, November 27, 2025, Post Malone headlined the Cowboys–Chiefs Thanksgiving halftime show at AT&T Stadium, Arlington, drawing national attention during the nationally broadcast game.
  • Raised in Texas, Malone's family ties to the franchise made the halftime booking fitting, as his father, formerly manager of concessions for the Dallas Cowboys, moved them to Grapevine, Texas.
  • He performed a compact three-song set lasting about seven minutes, blending new and country material, with the Dallas Cowboys Cheerleaders joining onstage and wearing a blue No. 94 pin to honor Marshawn Kneeland.
  • The halftime show doubled as the Red Kettle Kickoff to spur Salvation Army donations nationwide, marking the 29th annual event in the Dallas Cowboys organization and The Salvation Army Red Kettle Campaign partnership since 1997, which has raised $3 billion.
  • Beyond the night, Post Malone's halftime slot marked a full-circle moment, from sleeping at the stadium as a child to headlining, while fans and critics online gave mixed reviews comparing him to earlier halftime acts such as Jack White.
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USA Today broke the news in United States on Thursday, November 27, 2025.
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