US EditionBig Pink Sold to Auto Magnate
MULTNOMAH COUNTY, OREGON, JUL 9 – Jeff Swickard paid about $45 million in cash for the largely vacant 42-story U.S. Bancorp Tower after U.S. Bank left, signaling confidence in Portland's office market.
- Jeff Swickard, CEO of Swickard Auto Group, purchased the 42-story U.S. Bancorp Tower in Portland in an all-cash deal confirmed in July 2025.
- The sale occurred after Swiss company UBS owned the building for ten years and followed U.S. Bank's decision not to extend its lease, resulting in much of the tower remaining vacant.
- Swickard plans to modernize the largest office building in Oregon, offering discounted rent to businesses investing in downtown Portland and aiming for a hospitality-first office space.
- Swickard called the purchase a 'full-circle moment' recalling his early career job interview in the tower and said the investment aims to revive Portland's energy, creativity, and optimism.
- City leaders, including Mayor Keith Wilson and Portland Metro Chamber's Jon Isaacs, praised the acquisition as a key step in revitalizing downtown and restoring confidence amid ongoing economic challenges.
Insights by Ground AI
Does this summary seem wrong?
11 Articles
11 Articles
'Big Pink' in downtown Portland sold to new owner 'Big Pink' in ...
·Portland, United States
Read Full Article
Coverage Details
Total News Sources11
Leaning Left0Leaning Right0Center6Last UpdatedBias Distribution100% Center
Bias Distribution
- 100% of the sources are Center
100% Center
C 100%
Factuality
To view factuality data please Upgrade to Premium
