US EditionPorsche reports worst sales drop since '09 on weak China demand
Porsche's 10% sales drop in 2025 hits $2.1 billion in earnings, while electrified vehicles account for nearly 58% of European deliveries, including one-third fully electric models.
- Earlier this week, Porsche AG reported worldwide deliveries fell from 310,718 to 279,449 in 2025, marking its steepest annual sales decline in 16 years.
- EU cybersecurity regulations forced model changes and created supply gaps for the 718 and Macan combustion models, while the expiration of the Federal EV tax credit last year shifted Porsche toward ICE models in the United States.
- In Europe, electrified Porsches reached a 57.9 share, with nearly 1 in 3 cars being 100% electric, and Panamera and Cayenne models dominated by plug-in hybrids.
- Matthias Becker says Porsche will prioritise value over volume for 2026, managing demand and supply around the 718 and Macan phase-out after a $2.1 billion earnings hit last year.
- Facing tariffs and China weakness, Porsche's regional results diverged; like Audi, it has no U.S. production and faces roughly $815 million in U.S. tariffs, while Schmidt said, `Porsche likely benefited from a pull-forward of inventory registrations across the US to mitigate against tariffs`.
19 Articles
19 Articles
Porsche reports worst sales drop since '09 on weak China demand
NEW YORK — German sports car maker Porsche suffered its biggest annual sales decline in 16 years in 2025, joining fellow Volkswagen subsidiary Audi and Mercedes-Benz in struggling with weak demand and fierce competition in China.
Porsche sold 279,449 cars in 2025 – down 10% from 2024; Macan top seller; North America largest market
Sales of the Porsche cars dipped by 10% to 279,449 units in 2025, which is less than the 310,718 deliveries recorded in 2024. “After several record years, our deliveries in 2025 were below the previous year’s level,” said Matthias Becker, member of the executive board for sales and marketing at Porsche AG. “This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing …
In this year 2026, Porsche is changing its CEO. Michael Leiters is now at the helm of the German manufacturer. Unfortunately, the construction site is huge. Porsche is facing a cost reduction, a delicate restructuring and a slowdown in the Chinese market. A sharp drop in sales! The automobile industry has experienced a difficult year 2025. A trend that is evident with the balance sheets that are gradually coming from the manufacturers. Porsche, …
Porsche's electric models take the lead in Europe
In a huge turning point for the German automaker, Porsche plug-in vehicles outsold traditional gas-powered models across Europe for the first time ever. The latest data reveals that nearly 58% of all Porsches delivered to European customers last year were either fully electric or plug-in hybrids. This shift means that the majority of new Porsche owners on the continent are now opting for a charging cable over a traditional fuel pump. Even more i…
Coverage Details
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
