Porsche profit rebounds as luxury carmaker reduces exposure to China
Operating profit rose to €1.74 billion as Porsche cut China exposure and advanced a turnaround plan centered on higher-margin models.
- On Tuesday, Porsche reported a profit recovery for the first nine months of the year, marking an early test of CEO Michael Leiters' turnaround plan to downsize and retreat from China.
- Operating profit reached €1.74 billion , surpassing the €40 million result from last year when €2.7 billion in restructuring costs related to a failed electrification strategy burdened earnings.
- Sales of the flagship 911 rose 12% in the first nine months, the only model in Porsche's portfolio to see growth, while operating return on sales improved to 6.9% from 1.1% in 2025.
- "We are implementing our strategic realignment consistently and at a rapid pace," Leiters said, focusing on core business and competitive cost structure to position Porsche as stronger and more profitable long term.
- Porsche finance chief Jochen Breckner confirmed the carmaker's guidance for 2026, stating, "Even in a challenging market environment, Porsche is showing itself to be financially robust," amid pressures affecting parent Volkswagen and Audi.
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Although Porsche sells fewer cars, it now reports improved financial figures for the third quarter: earnings, return on sales and net cash flow could even be increased.
Falling sales at Porsche, but still the operating profit of the car maker is again in the profit zone. One of the financial burdens: The Group is again developing more cars with combustion engines.
These results come at a time when the sales of the German brand of supersports cars decreased, between January and September, to 25,282 million euros, less 5.9% than in the previous year.
Nevertheless, the Chief Financial Officer says that Porsche will not reach its low point until next year. At the US plans of the car manufacturer, nothing is to change with a new plant from Audi.
Porsche returns to gain, even if it sells much less cars. In the first nine months of 2026, the Stuttgart house recorded an operating profit of 1.74 billion euros, against the 40 million of the same period of the past year. The operating margin has risen from 10.1% to 6.9%, while the deliveries are diminished of 16%. Numbers that tell a resumption of the profitability, favored also from the loss of the heavy costs of restructuring that they had …
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