US EditionPorsche cuts full-year sales outlook, warns of further uncertainty on US tariffs
- Porsche cut its full-year sales outlook on May 1, 2025, citing at least $114 million in losses from US tariffs on imported cars that took effect in April.
- The tariff imposition follows the Trump administration's April 2 announcement of a 25% duty on car imports, causing major uncertainty across the global auto and consumer sectors.
- Other European firms like Volvo Cars and Electrolux also reported profit declines and lowered forecasts while planning significant cost cuts and restructuring in the face of tariff pressures.
- Porsche’s CFO Jochen Breckner cautioned that if trade talks fail to produce a favorable outcome and current tariffs remain unchanged, the company will be forced to raise prices in the US market.
- The tariff-driven cost pressures, combined with a slowing EV transition and reduced demand especially in China, suggest continued volatility and risk of further price hikes and lower industry profits.
40 Articles
40 Articles
In the turbulent ocean of the global economy, Porsche AG faces a challenging year with a significant reduction in its profit projection. According to the original report, the iconic German brand of luxury cars has adjusted its profit margin estimate to a digit due to tariffs in the US and the high costs resulting from a weak adoption of electric vehicles. In addition, sales in China, which were once a crucial market, are plummeting, further aggr…
Porsche's value fell by about 50% in the last year. Sales breakdown in the last quarter was 7.9%, but profits decreased by 40.6% and the crisis in China does not explain everything.
Weak China business, US tariffs and internal conversion: Porsche significantly loses revenue and operating profit. The company now also lowered its annual forecast.
Luxury European carmakers warn that higher prices are coming if Trump doesn’t back off tariffs
Porsche is more exposed to the US tariffs than many of its rivals, as it imports all the cars it sells in the US. CHANAKARN LAOSARAKHAM/AFP via Getty Images Trump’s tariffs are battering the car industry, and buyers of luxury European motors are about to feel the pain. European luxury brands Porsche and Volvo issued new tariff warnings on Tuesday as they reported collapsing profits, with Porsche’s CFO saying the company would “definitely” hike p…
Luxury European carmakers warn that higher prices are coming if Trump doesn't back off tariffs
Porsche is more exposed to the US tariffs than many of its rivals, as it imports all the cars it sells in the US.CHANAKARN LAOSARAKHAM/AFP via Getty ImagesEuropean luxury carmakers Porsche and Volvo both issued fresh tariff warnings on Tuesday.The two companies reported collapsing profits as US auto tariffs batter the industry.A Porsche executive warned prices would "definitely" rise if Trump didn't back down.Trump's tariffs are battering the ca…
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