US EditionItaly Investigates Sephora and Benefit Cosmetics for Its Marketing Strategies Towards Minors
5 Articles
5 Articles
The Italian Competition Authority (AGCM) has opened an investigation against Sephora Italy, and another against Benefit Cosmetics LLC, Sephora Italy and LVMH Profumi e Cosmetici Italy regarding possible unfair commercial practices related to the premature use of cosmetics by children and adolescents, including its promotion through covert marketing strategies involving young 'microinfluencers'.Keep reading....
Considers that, in addition to being harmful to your dermatological health, it encourages an obsession with skin care and compulsive shopping of cosmetics
Italian authorities are investigating cosmetics brands Sephora and Benefit after finding that both brands may be attempting to advertise their "skincare" products targeting young people, raising concerns about potential addiction and skin irritation.
The company promotes on social networks the consumption of creams and makeups, which would cause "cosmeticorexia" in minors
Italy's competition watchdog AGCM has launched an investigation into French luxury goods manufacturer and retailer LVMH and its subsidiaries Sephora and Benefit for targeting minors with their skincare ads. The companies are said to be encouraging young people to compulsively buy cosmetics through an extremely insidious advertising strategy.
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