Pop Music: Max Giesinger Doesn't Want to Be a "Social Media Hampelmann"
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7 Articles

Here you can find information on the topic "Pop Music". Read now "Max Giesinger does not want to be a "Social Media Hampelmann".
Pop musician Max Giesinger (37) is alienating social media as an advertising platform for the music industry. "Nowadays you have to make 200 Reels and 300 Tiktoks and be the loudest on social media to be heard at all," said Giesinger to the Deutsche Presse-Agentur. "And that was not the original reason why I started making music, that I was somehow the social media Hampelmann. It used to be a bit more relaxed." Why newcomers have it harder from …

Max Giesinger feels out of place in the social media turbulence. Why the musician struggles with Tiktok & Co. – and what that means for newcomers.
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