US EditionPoker Royalty Signs Rising Poker Star Jesse Lonis
- On May 21, 2025, Poker Royalty signed 29-year-old poker player Jesse Lonis at their Las Vegas headquarters.
- Lonis joined the agency due to his rapid rise from small-stakes events to a top Global Poker Index ranking and growing fame.
- The agency will manage Lonis's sponsorships, licensing, media engagements, and personal brand amid his 2025 campaign across major poker tours.
- Brian Balsbaugh, CEO of Poker Royalty, praised Jesse for his exceptional abilities, strong dedication, and engaging personality, predicting he will achieve remarkable success well outside the realm of poker.
- This partnership positions Lonis to expand his career and branding, aligning him with leading poker figures and enhancing his industry profile.
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Poker Royalty Signs Rising Poker Star Jesse Lonis
LAS VEGAS, May 21, 2025 /PRNewswire/ -- Poker Royalty, the premier marketing and talent agency representing the biggest names in the game, is proud to welcome Jesse Lonis to its elite roster of poker talent.
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