Plush and Blinkit Raise the Alarm with ‘Public Interest Notice’ on Menstrual Hygiene Day

Plush and Blinkit Raise the Alarm with ‘Public Interest Notice’ on Menstrual Hygiene Day

This Menstrual Hygiene Day, Plush and Blinkit are delivering more than just pads; they’re delivering a wake-up call.In a disruptive offline-first campaign, Plush - India’s favourite femcare brand - partners with quick commerce company, Blinkit, to turn homes into ground zero for cultural change.Each home receives what looks like a formal legal envelope - the kind that usually spells trouble. But inside is something far more urgent: A bold call t…