Stéphane Plaza real estate agencies are free to change their names, not to be associated with the host

The new Sixth Avenue brand must convince the 527 franchisees not to leave the ship after Stéphane Plaza's conviction for domestic violence last February.

According to the president of Stéphane Plaza France, the franchisees of real estate agencies named after the host will be renamed. ...

While Stéphane Plaza has recently been convicted of domestic violence, his network of real estate agencies is suffering the repercussions of this case. In an attempt to calm the anger of the franchisees, a solution has just been proposed by the management.

Following the legal scandal of real estate agent Stéphane Plaza, the network is about to change its name. Some franchisees negotiate to leave the network, others keep confidence.

The audiovisual group maintains its anchor in the real estate sector by accompanying a major strategic bifurcation of the Stéphane Plaza Immobilier network, shaken by the judicial affair involving its founder. A second brand, Sixth Avenue, will be launched, allowing the franchisees to distance themselves with a name that has become controversial, said Gilles Charron, president of Stéphane Plaza France in Le Figaro. A response to the image crisis…

On Thursday, April 17, 2025, in the columns of Le Figaro, Gilles Charron, operational general manager of the Stéphane Plaza real estate agency network, announced news that should please the group's franchisees, but much less the presenter.