US EditionPLAY's new tune - new business strategy starts to take shape, but airline suffers difficult 2Q
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PLAY's new tune - new business strategy starts to take shape, but airline suffers difficult 2Q
PLAY has been in the process of implementing strategic changes to its business model. A snapshot of recent news provides some insight into how the process is going: • Strong offering of sun destinations and popular cities for Icelandic travellers; • Four aircraft operating flights from Iceland. The aircraft will be operated by crew from Iceland under Icelandic collective agreements; • Six additional aircraft will be leased out for profitable pro…
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