Plant-based meat labels make food seem less masculine, study finds

Plant-based meat labels make food seem less masculine, study finds

A new study indicates that simply labeling a dish as a plant-based meat alternative makes meat-eaters view it as less masculine, leading to more negative evaluations. This resistance to plant-based options tends to be strongest among people who hold hostile sexist beliefs. The findings were published in Social Psychological and Personality Science. Animal farming places a heavy burden on the environment and raises broad ethical and public health…